Robert Erik Zambrana Graphic DesignÑMarketingÑAdvertising 12131 Humboldt Drive Charlotte, NC 28277 rzambrana@rzambrana.com Notable Experience Event Identity: Applied a dynamic identity to a long running community event to add a larger scale appeal through media from posters, digital signage, direct marketing, web banners and more, helping the event raise over $112,000 for Community outreach efforts. Response-driven Marketing: Created a simple, no-cost promotion for a community event. The greater-than-anticipated response allowed us to parlay that event into a year-long series targeted to key member interests including job transition seminars and speakers such as CEO Inc's Debbie Millhouse and Coca-Cola's Frank Harrison. Web Design: Designed an eclectic, fun and informative W3C-compliant, CSS-styled XHTML site for MindWell Psychology to replace their single contact-only webpage. Designed with clean markup and worked with SEO professionals to enhance search rankings. Traffic to the site increased and new client contacts rose dramatically. Comprehensive Sign Design: Design of sign and wayfinding systems with simple yet versatile component construction for Northern Virginia communities Stone Ridge and Leeland Station, which resulted in four consecutive MAME award wins for Best Community Signage for Stone Ridge and FABA and MAME award wins for Leeland Station. Sales Collateral Overhaul: Concept and conversion of the 1600+ document library of sales collateral for List Services Corporation from print-only 1Ðcolor files to secure, cross-platform PDF format with updated identity, making the company among the first in the industry to adopt the print and internet friendly file format, allowing for easy updating, generation and distribution or printing of sales collateral. Employment History YMCA of Greater Charlotte 12/07 - 4/10 Center City YMCA Ycommunity YCommunity Marketing Director - Creative & Design Coordination of marketing needs and materials with focus on Community Outreach efforts and annual goals. Work with Metro Marketing Dept. to keep efforts consistent and avoid redundancy. Working with branch Member Experience teams to create short and long range plans to enhance member experience and retention. Responsible for design, production and execution of wide-ranging materials from print to digital outside of or in addition to Metro Marketing Dept., for communication and promotion at branch and community level including partnerships, sponsorships and internal communication. Managed marketing budget, maintained vendor relationships, media buys and worked with Association office for public relation needs. Graphic Outpost 9/05 Ð 1/08 Owner/Creative Director Creative direction, including design and layout, concept for print, web, sign and copy. Traffic management of jobs, freelancers & vendors. Estimating, coordination and final production on all jobs. Jack Morris Advertising 5/00 Ð 8/05 Graphic Artist Graphic creation for signs, print and web. Production of publication advertising, eÐdocuments, signs & marketing illustrations. Prep and assembly of displays and presentations. Design and rough engineer of signs, display units and sales centers. Some systems maintenance. Direct Press Modern Litho 7/99 Ð 5/00 Production Manager Ð Internet Services Layout, design and preflighting of customer jobs. Traffic and customer service. List Services Corporation 9/98 Ð 4/99 Graphic Designer Ð Advertising and Promotions/Marketing Migrate sales sheets from 1Ðcolor print to 2Ðcolor PDF, design and imaging for report covers and presentation graphics. Layout and design for 1Ð, 2Ð and 4Ðcolor print work, print advertising. Freelance Clients MindWell Psychology South Riding Pediatrics Farrell Pediatrics Capture Billing and Consulting Pediatric Associates of Alexandria Clary Eye Center B'z BBQ Company Nuance Painting Holly Heider Chapple Flowers Jack Morris Advertising Josh Burgess Group Christian Family Portraits DeFaux Farms Diamond Detail of Charlotte Lansdowne Bible Church Parliament of Owls W. Burgess & Sons Wireless Sales 4Life Products Education Bachelor of Fine Arts; Graphic Design, 1998 Savannah College of Art and Design Savannah, GA Awarded Lockwood Henderson Scholarship, for students scoring 1100-1240 on the SAT. Computer Fluency Adobe Photoshop CS3 Adobe Illustrator CS3 Adobe InDesignCS3 Adobe ImageReady CS2 Acrobat 8 Professional QuarkXPress 3.3Ñ6.5 Macromedia Dreamweaver 8 Macromedia Fireworks 8 Macromedia FreehandMX 2004 Adobe PageMaker 6.52 (Classic) DAZ Bryce 5.5 MS Office Suite NeoOffice MS Publisher Adobe Premiere XHTML and CSS Some PHP/MySQL experience **Functional familiarity with many more applications. Awards and Recognitions With Jack Morris Advertising Ð Employee and Freelance Major Achievement in Marketing Excellence (MAME) Awards Stone Ridge (Various Contributions) Stone Ridge 2003-2007 Ð Best Community Signage American Heritage Homes (Various Contributions) Leeland Station (Various Contributions) Fredericksburg Area Builders Association (FABA) Leeland Station FABA 2006 Aurora Awards Stone Ridge 2007 Grand Aurora Award (Contributions) Finest for Family Living / Monument Awards The Reserve in McLean With Graphic Outpost 2003-2004 Golden Web Award SouthRidingPediatrics.com FarrellPediatrics.com Actual Experience Advertising design Banners Brochures, flyers and leaflets Budget-conscious production Campaign design Catalog design Copywriting Corporate ID & branding Digital signage Direct marketing Display kiosks Entry monuments Environmental and Interior sign packages Framed displays Forum & Blog styling General photography Grassroots marketing concepts Illustration & cartooning Image compositing Image editing and manipulation Internal communications Interactive eÐpublications InvestorÕs proposals & annual reports Logo design and reconstruction Newsletters Point-of-Purchase design Posters Presentations & slideshows Print production Project management Promotional items Proposal covers Sales center design Sales collateral Site plans, floor plans and area maps Stationery suites Targeted marketing Trade show displays Typography Vehicle graphics Vendor coordination Web graphics & Animation Website design and moreÉ For More InformationÉ Alternate versions of this rŽsumŽ, production books and an online portfolio are all available, along with contact information, at www.rzambrana.com.